The Story Behind The Story:
E! Executive Memos About the Anna Nicole Smith Show


June 18, 2002
TO: Alan Henderson, Director
FROM: Michael Rivers, Executive VP for Development
SUBJECT: Anna Nicole Smith Show

Just saw the rough cut of the first episode. Big raves all around.

Especially love the humongous tits nearly falling out of the clothes. We have added 3K to your budget for more low-cut peasant blouses. Also buy whatever bosom-revealing gowns are necessary. Spare no expense -- those melons are ratings gold.

The random pouting was excellent. Suggest you contrive more situations where Ms. Smith is likely to feel disappointment. Consider buying her some lottery tickets or handing her a nearly empty box of crackers.

ANS's Ozzie-esque slurred speech and constant tripping are also keepers. Definitely will bring in the 18-34 set. Keep the physician on retainer so the prescriptions don't run out.

That little dog with the hick name -- try to put it into sexual situations.

We'll be running an intensely annoying promo icon during every show on E! for the month leading up to your premier, so don't disappoint us!


June 22, 2002
TO: Alan Henderson, Director
FROM: Michael Rivers, Executive VP for Development
SUBJECT: Anna Nicole Smith Show - Interior Designer

We have approved your request to hire a designer for Anna Nicole Smith. We fully expect this addition to provide many hilarious, white-trash-taste shopping sequences. If at any time Ms. Smith begins to exhibit restraint in her decorating, we can also authorize a trip to Graceland.

As regards casting: I suggest you find the most stereotypically effeminate designer possible. Preferably one who has only designed the interiors of gay nightclubs.

We want to see those cans in every shot.


June 26, 2002
TO: Alan Henderson, Director
FROM: Michael Rivers, Executive VP for Development
SUBJECT: Anna Nicole Smith Show - Dog

Pursuant to my June 18 memo, which mentioned Anna Nicole Smith's dog, I have enclosed a white teddy bear. Please train Ms. Smith's dog to hump this bear on cue. You might also consider adding black panties to the bear to heighten the sexual effect.

We'd like to see the dog humping the bear no later than the second episode.

Get those cans in every shot.


You won't find any stuffed animals back at the Toad a la Mode menu.

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